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Integrate the SEO and social media for online marketing

Being at the top of the search engine ranking comes with its own perks. In today’s era of the internet, online market plays a major role in the success or failure of any company. Online marketing helps to target the prospective customers in the internet.

The position of the SEO in the digital online world is transforming, this has only been possible by the various search engine’s algorithms and the growing importance of the content marketing tool.

So, for all the small business owners, who want their ranking in the search engines to be increased should look out for some of these ideas about how to integrate your SEO with the social media?

social media in SEO strategy

  • Frame your social media marketing with appropriate keywords

The most prominent and the most highlighting element in any specific website are its keywords which are necessary for the SEO and internet marketing services. The keywords become useful in a case when you do not have a specific idea as to what your followers or the users in content are looking for! So you could just use some prominent and special keywords, through which the users might search.

  • Integrate your social presence into your website

You want all your users to know your overall presence in the social media as to make each and every presence count, so for that you have to promote your social media presence on your website itself, by:

  1. Adding social media profile badges to your homepage.
  2. Adding social media sharing buttons in the e-newsletters and individual blog posts.
  3. Add Google authorship also for the website contributors.
  • Maintain a blog

A blog has many SEO and social benefits. The blogs could be maintained anywhere from Google+, twitter, Facebook, LinkedIn, YouTube, etc. This would help you in communicating with the users and solving their queries publicly.