A mere presence on the web does not guarantee huge traffic and conversion rate. Due to the advent of smartphones and tablets there has been a phenomenal increase in the people who browse the internet on their mobile phones.
Surveys suggest that more than 40% of the web traffic now comes from mobile devices and it has become increasingly important for the websites to be responsive. The design elements and the technology that is being used in website creation must be selected so as to promote responsive designing.
Responsive Web Design is a procedure for creating websites which are optimized for different screen size of mobile phones irrespective of the brand and the model.
Widespread 3G network and smartphones have fuelled this trend even more
Hence, it becomes all the more important to reach out these prospective consumers. Responsive web designing refers to the process of web designing which aims at providing the users with optimal use of websites with easy navigation and reading advancements with a minimum of resizing, panning and scrolling with the platforms being in a wide range, from desktops to laptops to mobile phones.
Responsive web design has been a bomb from the last three years, with its outstanding features and usefulness. With its amazing points, counting from easy to use navigation, with simplistic and innovative design and high resolution to lightning fast speed to load a page, this new process has won accolades from around the world.
Any site designed with the responsive web design technique has a whole new experience to offer the users like the use of flexible images, the use of fluid grids and layouts, smart CSS and flat out intuition. The design element and feature has been able to encompass mostly all types of websites among many different industries.